Let’s go shopping!
Provide an engaging and seamless online shopping experience, enabling users to explore, discover, and purchase a wide variety of craft beers, event tickets, brewery merchandise, subscriptions and much more.
Design process
Interviews conducted with possible clients, stakeholders and development team during 6 months.
User Research: Best practices, Benchmarking, Mental Models.
3 Design Critiques and demo showings company wide
Stakeholder review
Controlled testing release to specific clients during 2 months
Objectives
Create a web store that prioritizes user needs, preferences, and behaviours to enhance the overall shopping experience.
Design an easy-to-navigate interface that allows users to browse through categories, filter options, and search for specific merchandise.
Craft a visually appealing design that aligns with the craft beer culture, leveraging imagery and colour schemes associated with craft brewing.
Ensure the web store is responsive across various devices, providing a seamless experience on desktops, tablets, and smartphones.
Simplify the checkout process to minimize cart abandonment and create a hassle-free purchasing journey.
Implement personalizing features to allow different users to customize their store’s colours, pictures and more.
Design elements
Home Page:
Showcase featured beers, promotions, and new arrivals.
Highlight curated collections and categories for easy exploration.
Product Listings:
Display craft beers in a grid format, each with an image, name, style, price, and brief description.
Enable filtering by attributes like style, ABV, and brewery.
Product Details Page:
Provide detailed information about each beer, including flavour profile, ingredients, and user reviews.
Suggest similar beers and pairings based on the selected item.
Cart and Checkout:
Keep a visible cart icon with the item count, providing quick access to the cart.
Streamline the checkout process with a one-page form and multiple payment options.
Search Functionality:
Implement a robust search bar with autocomplete suggestions to help users find specific beers quickly.
A comeback reason
This project pretends to elevate user’s craft beer shopping experience with a user-friendly platform and the ability to come back to shop for more!
Seamlessly create personalized profiles that put them in control.
Track orders effortlessly, curate a collection of their favourite beers, and unlock a world of tailored recommendations that suit their unique taste.
Re-visit orders, claim products, make returns or even transfer to proxies.
What they say about me:
I had the pleasure of working with Laura while she was a designer at our company. As an engineering manager, I was consistently impressed with Laura's attention to detail and her ability to collaborate effectively with our engineering team.
Laura's design process allowed her to iterate quickly and effectively. Her eagerness to receive feedback on designs, and her ability to incorporate that feedback into her work, helped ensure that our products were always of the highest quality.
Overall, I highly recommend Laura for any design role. She is a talented, thoughtful designer with a strong work ethic and a commitment to delivering excellent work. Any team would be lucky to have her on board!
Colin Gray
Technical Co-Founder